The other day, I was thinking of writing a post answering a question a client of mine had – “When should I change my look?” and lo and behold, an email came in from The Mogul Mom that was precisely about that topic!!

I contacted Heather and asked if I could share the email and because she’s superb, she said yes! I’m only going to give you a teaser bit of the email so that you can go and read the rest on The Mogul Mom, so you see how awesome the site is!

Without further ado.. for my client – and for you..

4 Ways to Know If It’s Time to Change Your Design – By Reese Spykerman (Originally posted on The Mogul Mom)

How do you decide if it’s time to revamp your image?

How can you know if your website and visual branding is dated?

It’s easy to choose to change things on a whim, or ignore change completely. So how about a better method, a little litmus test to measure if it’s time to upgrade your look?

Here are four key indicators it’s time to think about a redesign (and this includes for any of your visuals: your business cards, your website, your brochures – we’re talking the visuals of your business).

1. Your business has grown

Look at you shine! Four years ago you started your fledgling biz with crossed fingers, a little money in the bank, and a whole lotta love and hope. And now? You’ve got orders coming in from Kazakhstan & China, and Donald Trump wants you on TV. (If this is you, let’s talk. Seriously. You need more this this article

Or let’s just say you’ve become profitable, seen some great media exposure, and are so entrenched in running the day to day of your business that you haven’t stopped to step back and see the big picture.

That logo/website/card you graced with the world with when you began may no longer be servicing you. You could be playing too SMALL for your growth, and there’s a disconnect between your business’ growth and how your visuals represent you.

Maybe they were home grown (hey, you were smart in bootstrapping it) or done by the local print shop. If this describes your business, it’s a good time to assess whether your visual brand can better reflect your biggification.

Head on over to The Mogul Mom to read the rest of the article.. I guarantee you, it’s a great read!